Buyer's Remorse

Buyer's Remorse
Buyer's remorse refers to the regret or anxiety that a person may feel after making a significant purchase, often due to cognitive dissonance. This phenomenon is common in both consumer and business purchases.
Cognitive Dissonance
Cognitive dissonance is a psychological theory that explains the mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or attitudes, especially when their behaviors contradict these beliefs.

Accounting Terms Lexicon

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