Business Marketing

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  • 1 Types
Definitions
Business-to-Business Advertising (B2B)
Business-to-Business (B2B) Advertising Advertising Trade Publications Business Marketing B2B Marketing
A form of advertising intended to communicate among businesses as opposed to consumer advertising. B2B advertising is directed at business people or companies that purchase or specify products for business use.
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Definitions
Cause-Related Marketing
Cause-Related Marketing CRM Social Issues Market Targeting Strategic Alliance Nonprofit Organization Business Marketing
Cause-related marketing (CRM) is a strategic alliance between a business and a nonprofit organization to market an image, product, or service for mutual benefit and to address pressing social issues.
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