Branding entails creating a perception in the mind of consumers regarding the image and quality provided by a company’s name. It involves various strategies to build a distinct identity and distinguish a company's products or services from competitors.
A chain store is an individual retail store that is a part of a group of similar retail stores managed and owned by the same entity, providing consistent products, services, and branding across multiple locations.
Continuity in marketing refers to the existence of a similar theme throughout an advertising or marketing campaign. It also pertains to the length of uninterrupted media schedules, ensuring consistent and cohesive messaging over time.
A corporate campaign is a program of coordinated advertisements aimed at improving a business's corporate image rather than specifically promoting the company's products or services.
A logo, also known as a logotype, is a unique design, symbol, or special representation used to identify and distinguish a company, organization, or product, often trademarked for intellectual property protection.
A highly recognizable and iconic design, often a wordmark or lettermark, that represents the brand identity of a business or organization.
A market situation in which the products supplied are not perfect substitutes, thereby allowing the suppliers to exert some monopoly power. Each firm attempts to establish its brand as a distinctive and superior form of the product, which allows it to command a higher price than other suppliers.
Product differentiation is a strategic process employed by businesses to set their products apart from competitors through unique features, branding, and quality.
The assortment of merchandise made or held for sale by a business; a crucial element of marketing strategy.
A marketing approach where the seller concentrates efforts on the end user through various promotional activities to create demand at the retail level.
A store brand, also known as a private label, refers to products that are manufactured by one company but sold under another company's brand, typically a retailer's own brand name.
