The Brand Development Index (BDI) measures the sales performance of a brand within a specific market area compared to its average sales performance across all markets. It highlights the relative strength and potential of a brand in a specific geographic area.
Addition of a new product to an already established line of products under the same brand name, allowing the new product to benefit from the established reputation of the older product.
Brand share refers to the proportion of total sales in a market that is made up of a specific brand’s sales, expressed in percentage terms. It is also referred to as market share or share of market.
Line extension refers to the addition of another variety of a product to an already established brand line of products. This strategy helps brands to capitalize on their existing reputation and market base, offering consumers more options while remaining under the trusted umbrella of the original brand.
The Market Development Index (MDI) measures the relationship between potential and actual customers of a brand within a specific market (geographical area) compared to this relationship on a national scale, aiding in understanding market penetration and identifying growth opportunities.
