Cachet refers to a mark of quality or distinction, individuality, or authenticity typically associated with superior status or elite standing. A product or brand with cachet often enjoys a higher value and esteem among consumers and peers.
Invisible assets, often referred to as intangible assets, are non-physical assets that add value to a company such as intellectual property, brand reputation, and customer relationships.
Advertising designed to enhance the prestige of a company or a company's products or services, aiming to elevate the perceived reliability, quality, and reputation.
