Qualities that consumers associate with a specific brand, expressed in terms of human behavior and desires, which relate to the price, quality, and situational use of the brand.
Branding entails creating a perception in the mind of consumers regarding the image and quality provided by a company’s name. It involves various strategies to build a distinct identity and distinguish a company's products or services from competitors.
Image advertising is directed at creating a specific image for an entity, such as a company, product, or brand. This form of advertising focuses on building a mental picture in the consumer's mind, emphasizing characteristics like sophistication, reliability, elegance, or luxury, rather than highlighting specific attributes.
A product image is a visual representation used in marketing and advertising to promote and describe a product.
