A marketing strategy is a comprehensive plan designed to promote products or services to target customers effectively, increasing brand awareness, sales, and customer loyalty.
Items of expenditure incurred in carrying out the publicity function in an organization. Publicity costs might include the publicity manager's salary, advertising costs, promotions, and point-of-sale material.
Reminder advertising is a type of advertising intended to keep a product or service's availability in the forefront of the minds of existing customers. This form of advertising aims to maintain brand awareness and customer loyalty rather than generating immediate sales.
Share of mind refers to the level of awareness or recognition that a brand has among consumers, relative to competitors. It is a critical measure in marketing that indicates how well a brand occupies the consumer's mind when they think of a specific product or service category.
Specialty advertising utilizes advertising novelties such as buttons, bumper stickers, and balloons with writing as mediums to convey promotional messages. This form of advertising aims to create a lasting impression through tangible items.
A brief advertisement designed to tease the public by offering only bits of information without revealing either the sponsor of the ad or the product being advertised. Teaser ads are the frontrunners of an advertising campaign, and their purpose is to arouse curiosity and get attention for the campaign that follows.
