The BCG Matrix, also known as the Boston Consulting Group Matrix, is a tool that helps companies prioritize their product portfolio based on market growth and market share. It provides a visual representation to identify which products or business units to invest in, develop, or divest.
The Boston Matrix, also known as the Growth-Share Matrix, is a strategic business tool developed by the Boston Consulting Group to help organizations evaluate their product lines or business units.
The Boston Matrix, also known as the BCG Matrix, is a tool used in brand marketing and product management to help companies decide what products to keep, develop, or discontinue. It categorizes products based on market growth and market share.
A 'Cash Cow' is a term used in the Boston Matrix to describe a business unit or product that generates a steady, reliable cash flow with lower investment, often used to fund other ventures or pay down debt.
A 'Dog' is a term used in the Boston Consulting Group (BCG) Growth-Share Matrix to categorize products or business units with low market share in a mature industry. Typically, Dogs generate low or negative cash flow and are considered prime candidates for divestitures.
