BDI

Brand Development Index (BDI)
The Brand Development Index (BDI) measures the sales performance of a brand within a specific market area compared to its average sales performance across all markets. It highlights the relative strength and potential of a brand in a specific geographic area.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.