An audience can refer to a group of people assembled to witness a presentation or performance, or the total number of individuals who are exposed to media or advertising content.
A term used to describe broadcast programs or feature movies that achieve extraordinary success, drawing much larger audiences and higher-than-expected ratings.
Reach refers to the total number of audience members who are exposed to a specific message at least once within a particular time frame. It is a crucial metric in advertising and marketing to understand the potential impact of a campaign.
