Advertising Types

Image Advertising
Image advertising is directed at creating a specific image for an entity, such as a company, product, or brand. This form of advertising focuses on building a mental picture in the consumer's mind, emphasizing characteristics like sophistication, reliability, elegance, or luxury, rather than highlighting specific attributes.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.