Advertising Program

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Definitions
Payout
Payout Return on Investment (ROI) Marketing Expenditure Profit Capital Outlay Advertising Program Break-Even Analysis
Return on investment equal to the original marketing expenditure; also known as payback. When a company recovers its investment plus the expected built-in return from launching or reintroducing a new product or service, it has realized a profit from its original capital outlay. A company's payout represents the minimum amount of dollar sales that must be generated to offset the cost of an advertising program.
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