Advertising Ethics

Payola
Payola refers to the secret or private payment made to individuals or organizations in exchange for the promotion of a product or service. The term originated in the 1950s within the record industry.
Subliminal Advertising
Subliminal advertising refers to advertising messages that are presented below the threshold of consciousness, making them undetectable to the conscious mind but able to influence subconscious behavior.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.