A rate card is a document used in advertising to give the advertising cost per advertising unit. The rate card includes space, time, mechanical requirement data, and other pertinent information.
The retail rate is a media advertising rate offered to local retailers for the purpose of promoting their goods and services through various media channels.
Selling overhead encompasses the expenses incurred by an organization in carrying out its selling activities, which include salaries of sales personnel, advertising costs, sales commissions, and other related expenses.
