A competitive strategy is a plan formulated by an organization to gain a competitive edge over its rivals. In the context of advertising, it may include tactics designed to discredit rival brands, undercut prices, or highlight unique product qualities and consumer benefits not found in competitors' offerings.
A compilation of possible customers prepared as a list for use in direct-mail solicitation.
A geographic location selected for the introduction of a new product, new advertising campaign, or both. The use of a test market allows advertisers or manufacturers to evaluate the product performance on a small scale, and to assess the marketing plan for the product before a broader rollout.
