Advertising Agencies

Brand Manager
A brand manager, also known as a product manager, is responsible for marketing and making key advertising decisions for a specific brand within a company.
Finder's Fee
A finder's fee is a commission paid to an intermediary or individual who brings together various parties for a business deal, ensuring the transaction is consummated. This fee can take various forms such as a percentage of the transaction value or a flat rate.
Standard Advertising Register
The Standard Advertising Register encompasses two key directories, the Standard Directory of Advertising Agencies and the Standard Directory of Advertisers, which serve as vital resources for the advertising industry, commonly known in the trade as the Red Books due to their red covers.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.